As a fresher in graphic design with little or no prior experience, you need to showcase your graphic design skills to communicate visually with an audience. Designing logos, visuals for social media and other marketing initiatives, brochures, ebooks, product packaging, and in some cases, the whole look and feel of the company, are some of the common tasks for graphic designers.
Graphic design could be a wonderful career route for you if you want to develop your creative side, use technology to make your ideas come to life, and add value to a company’s marketing and branding initiatives. You might consider yourself a visual storyteller as a graphic designer, communicating a brand’s message and raising consumers’ interests.
As per the statistics from Glassdoor, the national average salary for a Graphic Designer is Rs 25,000 in India. However, this may vary from city to city and the company you are applying for.
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Graphic design is a versatile career path. You might be able to find a graphic designer job in a range of industries with some graphic design training and experience. For instance, as of July 2022, Glassdoor includes job listings for fresher graphic designers in IT and business consulting, digital talent marketplaces and recruitment, health care, golf, sportswear, higher education, retail, publishing, and more.
Here are 5 job titles for graphic designers, along with details on responsibilities, qualifications, average pay in India etc. Read below to know more about potential career options that might suit your goal as a graphic designer and use it as the beginning of your job hunt.
ALSO READ: Graphic designer salary, qualification & job opportunities in India
As an entry-level graphic design trainee, you would design digital and print collateral, edit images, work with graphic design software, and maintain a company’s brand standards. To get this job, you need to be a certified graphic designer, your communication skills, knowledge of graphic design software, and analytical skills are some of the key skills and qualifications that an employer would look for. As you grow in this field, you can become a graphic designer or senior graphic designer.
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As a junior art director, your responsibilities will include – executing creative briefs, making sure brand standards are maintained, supporting the creative development process, offering constructive feedback on concepts and designs, create architectural designs or storyboards for art spaces. You can earn a bachelor’s degree in art, graphic design, or a related field to qualify for this position. Knowledge of graphic design software, Microsoft Office Suite, and experience in sales or marketing can add extra shine to your resume. As you grow in this field, you can become – an art director, or senior art director.
The key responsibility of a logo designer is to create two-dimensional images or logos to represent brands. It involves a lot of research to identify what competitors are doing, and what’s in the trend, and also involves planning and execution of product presentations. You need to earn a bachelor’s degree in graphic design and get a deep understanding of how businesses and brands operate, to land a job as a logo designer. Knowledge of graphic design software is a must. If you do well in this field, you can become a brand designer, brand strategist, or lead graphic designer.
A fresher in web design is responsible for creating a website’s appearance and layout using graphic design and computer programming to appeal to a target audience. You need to have a bachelor’s degree in computer science or a related field, and experience with programming languages, knowledge of graphic design software to get a job as a web designer in India. With experience in this field, you can become a web designer, senior web designer, or UX/UI designer.
An advertising designer is responsible for developing advertising campaigns, collaborating with graphic designers to generate layouts, researching target markets etc. To become an Advertising designer, you need to earn a bachelor’s degree in advertising, graphic design, marketing, or a related field, and learn key skills such as project management, knowledge of design software etc. If you do well in this field, you can become a senior ad designer or a creative director.
To know more about how to make a career in the digital industry, and the different career options available, dial our student career counselling number: 9508222111 or 1800120661100 or write to us at: info@dice-academy.com. You can also schedule an appointment to visit our campus at – B-99, Third Floor, Phase-I, Panchsheel Vihar, Sheikh Sarai Village, Sheikh Sarai, New Delhi, Delhi 110017 (working hours: 8.30 am to 7 pm). Please book your counseling via call prior to your visit to avoid any inconvenience.